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  <title>Comments for National Theatre on Schmap</title>
  
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    <id>tag:www.arbitraryconstant.co.uk,2006://6.500</id>
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    <published>2006-03-06T14:02:24Z</published>
    <updated>2010-02-28T14:21:12Z</updated>
    <title>National Theatre on Schmap</title>
    <summary> Now, I&apos;m not much of a photographer but I certainly enjoy wandering around places and snapping away at interesting buildings etc. &#8212; as the photo above and the others at flickr attest. So imagine my surprise when I was told that two of my photos &#8212; including the one above &#8212; have been shortlisted for inclusion in the Schmap London Guide, to be published late March 2006. So far as I can tell, Schmap...</summary>
    <author>
      <name>rich</name>
      <uri>http://www.arbitraryconstant.co.uk</uri>
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      <![CDATA[<div class="photoblog"><a href="http://www.flickr.com/photos/rich_w/12792063/" title="National Theatre"><img src="http://static.flickr.com/9/12792063_aefd386093.jpg" width="400" height="300" alt="National Theatre" /></a></div>

<p>Now, I'm not much of a photographer but I certainly enjoy wandering around places and snapping away at interesting buildings etc. &#8212; as the photo above and the others at <a href="http://www.flickr.com/photos/rich_w">flickr</a> attest. So imagine my surprise when I was told that two of my photos &#8212; including the one above &#8212; have been shortlisted for inclusion in the <a href="http://www.schmap.com/">Schmap</a> London Guide, to be published late March 2006.</p>

<p>So far as I can <a href="http://www.schmap.com/player/features_overview.shtml">tell</a>, Schmap is a guide book with a difference, in that it is interactive and allows you to explore a city as you wish. It appears to be a new set up, and one that is using the vast community and resource that is flickr to find supporting content for the guides. By asking to use photos like mine (all of which are free under the <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">Creative Commons license</a>), Schmap is also generating free advertising, a clever move and one that will immediately engender support from the group of internet users they are most likely targeting anyway.</p>

<p>For those interested, other photos I've taken of the <a href="http://www.nt-online.org/">National Theatre</a> can be found <a href="http://www.flickr.com/photos/rich_w/tags/nationaltheatre/">here</a>. I'll let you know if the photo above is included in Schmap's final guide when the results are announced.</p>]]>
      
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