Radiohead have given permission for one of their tracks to be used in a TV advertising campaign for the first time in a campaign for homeless charity Shelter voiced by Minority Report and Longford actor Samantha Morton.
The TV campaign, which breaks later this month, is called "House of Cards" and aims to raise awareness of the fragile housing situation in the UK in the current economic climate.
You can see the video here.
(Aside: I'd be interested to know how much this campaign has cost.)
