Ah, the best has been saved until last. Here's Simon Cowell offering his perspective on the general election. But before he gets going, he offers this:
I have always hated celebrities lecturing people on politics. So forgive me. But I am passionate about this country.
That's a nice start. He's obviously been following my "right person, wrong subject" series.
The Sun picks up the story:
Cowell describes Labour's Gordon Brown as a "sincere man" but says the PM is "tired". He warns of the dangers of a hung parliament and casts doubts on the Lib Dems and Nick Clegg, saying: "I worry about a lot of his policies." And of Tory leader David Cameron, he says: "I like him, I trust him. He has substance and the stomach to navigate us through difficult times."
And then - in an article in the Conservative-supporting Sun newspaper, with an embedded video promoting the Tory party, which also includes a picture of David Cameron with a caption saying 'substance' underneath it - we have this:
Cowell insists he is NOT telling anyone how to vote. But he calls the poll an "opportunity to bring back common sense" - and give people hope.
I don't know about you, but I have literally no idea which way Cowell's vote is going to go.
And, to be fair to them, neither do the Sun. And so, to ensure they offer a fair and balanced view of the options available to any undecided voter, The Sun has this penultimate line:
It came as support for the Lib Dems collapsed to just 24 per cent, with Conservatives in a commanding 35 per cent lead and Labour on 30 per cent.
My suggestion? If you think of The Sun as The Machine, I can only hope you rage against it.
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